Glossary of Nonprofit Terms

donor pyramid


a diagrammatic description of the hierarchy of donors by size of gifts. The diagram reflects that: as the size of donations increases, the number of donations decreases; as the number of years a donor is asked to renew increases, the number of donors decreases; as campaign sophistication progresses from annual giving to planned giving, the number of donors decreases; as donor involvement increases, the size of the donor’s contribution increases and the response to campaign sophistication increases. Also pyramid of giving. Compare attrition rate; gift range table; rule of thirds.

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