If you haven’t formulated your end-of-year campaign strategy already, you already know that you’re tardy to the party. But you can still pull something together in time for those last crucial fundraising days of the year and here’s an excellent post with 12 Ways You Can Make Your campaign Stronger on the Brandraising author Sarah Durham’s Duck Call, The Big Duck Blog, written by Ferra Trumpeter.
As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations. Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year.
Fellow Big Duck strategist, Rachel Hope Allison, and I have focused on developing online fundraising strategies and campaigns for over ten years. With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we’ve developed a handy list of twelve ingredients for successful multi-channel or integrated fundraising campaigns.
1. identify and prioritize your goals.
Your primary goal is probably to raise money, but think about how your campaign might also help you build relationships with your supporters and grow your email list.2. Find the biggest news in your space.
What’s happening in the world as it relates to your mission? Look for ways to hook your work into news that your donors and wider community may have heard about.3. Connect it to your organization’s short-term goals.
What strategies or approaches does your organization take to make things happen? What are your current approaches to accomplish your mission?
There are 9 more tips! Read the entire article on the Duck Call, The Big Duck Blog.
